All Blog Posts (135)

New Panda Destruction Of Sites Link Building Without Relevant Content To Google Instruction!

The promise of guaranteed link building success based on mass blackhat tactics simply proves too irresistible for some eCommerce folk!  



How many sorties does the Google Panda algorithm have to make before site owners realise that gaming search engines and…

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Added by Provoke Online Marketing on April 30, 2012 at 18:13 — No Comments

Why Tablet With TV Is Your Next Marketing Strategy!

Two-screen viewing is here and consumer behaviours are changing. But will online marketing and advertising strategies adapt to take advantage to reach the tablet / TV user wherever they are – on the move, at home in the living room, bedroom, kitchen and even the bathroom?



Latest studies from Forrester Research, global IT,…

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Added by Provoke Online Marketing on April 28, 2012 at 9:48 — No Comments

Putting The Right Bookmarking Content Into Your Social Community Chest

Social bookmarking has always played a useful role in the development of a content sharing web aimed at feeding us all with more relevant and meaningful search and social results. The sudden, exploding phenomenon of Pinterest, which has been exciting social media commentators can…

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Added by Provoke Online Marketing on March 12, 2012 at 19:16 — No Comments

As Google Grows More Social Will Google Call Search Off?

Did the introduction of Google+ in the summer of 2011 signal the beginning of the end for traditional organic SEO, as used (and abused) by the entire online business world? Recent revelations from Google sources openly admit that the newly-evolved search and social engine is now attempting to fix the basic premise of being able to PageRank for organic…

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Added by Provoke Online Marketing on February 22, 2012 at 10:30 — No Comments

Provoke Different Strokes For Different Folks!

Social media – still can’t see how it works?  In a nutshell … “Diff’rent strokes for diff’rent folks!”



The key to unlocking the secret of  today’s ‘agile’ eCommerce is real engagement with real people.  Responding to their individual shifting motivations, behaviours and needs, on diverse channel…
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Added by Provoke Online Marketing on January 12, 2012 at 13:00 — No Comments

Social Media For Customer Retention And Getting A Mention From Unique Visitors!

Some 2011 surveys suggest a growing acceptance of social media by UK businesses as over three quarters say they will be investing more in social content marketing over the next 12 months. Meanwhile, other surveys claim only around 40 per cent of site owners are involved in blogging and social messaging. A further 15 per cent believe social media is not…
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Added by Provoke Online Marketing on January 11, 2012 at 16:32 — No Comments

Email Marketing For Positive Or Negative Eyes!

All hail the email – still the UK’s favourite channel! Even in a shiny smartphone and super social, savvy web world, over half of today’s users still accept email marketing messages via newsletters as well as through  social networking sites. The key to grabbing eyeballs and holding attention scans beyond the first half a dozen words is always to…
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Added by Provoke Online Marketing on November 22, 2011 at 16:25 — No Comments

Avoiding Social Follow Fail Means Being Fully Engaged.

A website no longer serves as the one source of all information and key content related to a company, marketplace or industry sector. The development of the search and social web has breached the traditional silo walls, broken down hardened mindsets and allowed the freeflow of content to stream across today’s multichannel and platform eco-system. To fully engage and participate in…
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Added by Provoke Online Marketing on November 22, 2011 at 15:28 — No Comments

The Search And Social Way To Earn Is To Listen And Learn!

Selling not engaging! Who would have thunk it! Yet another new study of business behaviour on social media networking sites highlights continuing confusion across business sites who accept the need to go social but seem to be getting it horribly wrong!

 

Mostly reporting on technology websites, all the signs are that…
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Added by Provoke Online Marketing on November 9, 2011 at 12:59 — No Comments

Background Movers And Shakers In Social Media

It can be very easy for business owners to simply exclaim that nothing’s happening with their social media effort.  No comprehensible comments or tweets or any real engagement at all! Except of course the pings and the attempts to spam! Aside from taking a close look at exactly how a company is trying and failing to be social, a literal interpretation of the…
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Added by Provoke Online Marketing on November 4, 2011 at 15:30 — No Comments

Heads Up To Earned Social Media

Increasing numbers of site owners have been warming to the idea of social media. Not necessarily because they can see any direct connection to beefing up monthly sales. Or they feel the need to be seen to be posting on Facebook, blogging and tweeting. It’s more likely that they think earned media means free media, as opposed to paid media – and so it’s a case of, “Heads up - let’s give it a go for a few months, it’s not…
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Added by Provoke Online Marketing on October 19, 2011 at 14:18 — No Comments

Replacing Marketing With Search And Social

Why it’s called social media marketing when the last thing consumers want is to be actually marketed to in the social space is, maybe, another reason why some businesses are still challenged by the search and social web. Defining the free exchange, help and interaction of content and information by word of mouth is not marketing, it’s creating connection and engagement.



The social networks allows users to…
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Added by Provoke Online Marketing on September 28, 2011 at 11:22 — No Comments

Smart Sites On Smartphone Are Mobile and Social For Search!

The mobile social, multichannel media matrix just got more optimised for paid search! Which now might catch the interest of site owners still to integrate their website for mobile and develop a meaningful social media presence. Not only have Google decided to open up +1 , they have also announced that mobile optimisation will be an Adwords factor driving search traffic.



News that online sales using smartphones now account for more than one in ten of all…
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Added by Provoke Online Marketing on September 28, 2011 at 11:18 — No Comments

Next steps for SMC_MCR

As you may know, we have been going through a period of discussion and reflection. Almost three years on from the creation of the Social Media Cafe, it was time for a change. Now, we're back with:

  • A new name: yes, we're now called SMC_MCR. Regular attendees will know that this has been our hashtag and…
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Added by Social Media Manchester on September 1, 2011 at 18:00 — No Comments

I Launched PR Agency One

PR Agency One was founded (by me) to help clients maximise their PR, marketing and sales budgets.

We offer business to business public relations and consumer PR with a twist.  As a full service PR agency, we put PR at the heart of marketing principles, rather than being an add-on service or an afterthought.

This is because PR is now the discipline that holds all the cards; it can deliver results in the traditional media…

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Added by James Crawford on August 18, 2011 at 20:28 — No Comments

Live Blog – July Manchester Social Media Surgery 2011

This is a live blog of the July 2011 Manchester Social Media Surgery that took place at MDDA offices, Portland Street, Manchester from 5:30pm-7:30pm.



If you were there and spot any omissions or additions, please shout out in the comments.



The theme for the July 2011 Social Media Surgery is:  …

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Added by Chi-chi Ekweozor on July 12, 2011 at 16:30 — No Comments

Notes from our meeting on the future of Social Media Cafe Manchester

Last week, a good 25 or so people joined us at Common to discuss the future of Social Media Cafe Manchester. We thought it would be good to give you a bit of an update on what was discussed and what happens next.



A number of successes for Social Media Cafe over the past (almost) three years were noted. Particular highlights included the way it’s spurred a wide range of…

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Added by Martin Bryant on July 11, 2011 at 12:52 — 18 Comments

Reboot! Where next for Social Media Cafe Manchester #smc_mcr?

Back in Autumn 2008, a few people got together in Common on Edge Street to talk about plans for a little get-together aimed at people in Manchester who were interested in the emerging world of social media. We were rather amazed when, just a few weeks later, 80 people turned up at The Northern for our first event.



The first year or so of Social Media Cafe Manchester (or #smc_mcr as it affectionately came to be known) was an exciting time. A range of online services were bringing…

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Added by Martin Bryant on June 24, 2011 at 8:00 — 4 Comments

Live Blog – June Manchester Social Media Surgery 2011

This is a live blog of the June 2011 Manchester Social Media Surgery that took place at Real Fresh TV's offices, Oxford Street, Manchester from 5:30pm-7:30pm.



If you were there and spot any omissions or additions, please shout out in the comments.

The theme for the June 2011 Social Media Surgery is:…

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Added by Holleh Nowrouz on June 14, 2011 at 16:30 — No Comments

Live Blog – May Manchester Social Media Surgery 2011

 

This is a live blog of the May 2011 Manchester Social Media Surgery that took place at Real Fresh TV's offices, Oxford Street, Manchester from 5:30pm-7:30pm.



If you were there and spot any omissions or additions, please shout out in the comments.

The theme for the May 2011 Social Media Surgery is:  

 …

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Added by Holleh Nowrouz on May 10, 2011 at 16:30 — No Comments

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