Social Media Manchester

Selling not engaging! Who would have thunk it! Yet another new study of business behaviour on social media networking sites highlights continuing confusion across business sites who accept the need to go social but seem to be getting it horribly wrong! Mostly reporting on technology websites, all the signs are that the principle of engagement is simply not being engaged with, thus, leading to an extremely low level of audience response.…See More

It can be very easy for business owners to simply exclaim that nothing’s happening with their social media effort.  No comprehensible comments or tweets or any real engagement at all! Except of course the pings and the attempts to spam! Aside from taking a close look at exactly how a company is trying and failing to be social, a literal interpretation of the response often obscures the greater truth of user behaviours. The answer may lie…See More

Increasing numbers of site owners have been warming to the idea of social media. Not necessarily because they can see any direct connection to beefing up monthly sales. Or they feel the need to be seen to be posting on Facebook, blogging and tweeting. It’s more likely that they think earned media means free media, as opposed to paid media – and so it’s a case of, “Heads up - let’s give it a go for a few months, it’s not costing us anything!” ‘Cept, of course, it does! The confusion over “paid”,…See More